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Back To Basics Toys is committed to
protecting the privacy and security of its online
visitors. This policy statement provides our visitors
with an overview of the measures we have taken to
provide a safe online environment.
This Privacy Policy
applies to our online practices only, except the Opt-Out
procedure below also applies to our offline collection
of personal information.
PERSONALLY IDENTIFIABLE
INFORMATION
We consider the following, among
other things, to be personally identifiable information:
first and last name, e-mail address, street address and
phone number.
We (and/or our
agents or affiliates) may collect online and
use personally identifiable information from our adult visitors:
(1) to process and fulfill orders for products or
services; (2) in connection with contests,
sweepstakes, surveys, subscription registrations, content
submissions, our requests for suggestions and visitors'
requests for information; and (3) to customize the content
on our site for our visitors' current and future
needs. In addition, this personally identifiable
information may be used to provide our visitors, via e-mail
or other means, information about materials and
activities that may be of interest to them, including
products or services of third parties. For these reasons,
we may share such information with third parties. If you
are an individual who has provided us with
your personal information online or offline and you do not want
us to share your information with third parties, or
if there is a media notification that you no longer
wish to receive from us, please let us know by sending
us your name, address, e-mail and phone number
at: Back To Basics Toys, PO Box 3745, Jefferson City, MO 65102-3745 or via e-mail at customerservice@backtobasicstoys.com.
If you are writing to request that you no longer receive
a particular media notification from us, please include
the name of the media notification. In addition, in
every e-mail that we send, we provide a link that you
can click on to enable you to opt out of receiving
future e-mails from the sender.
NON-PERSONALLY IDENTIFIABLE
INFORMATION AND THE USE OF COOKIE
TECHNOLOGY
We collect non-personally
identifiable information through the use of a software
technology called "cookies," and through our visitors'
voluntary submissions to us and/or upon our request. By
non-personally identifiable information, we are
referring to information about our visitors' browsers
(e.g., Netscape Navigator or Internet Explorer),
operating systems (e.g., Windows or Macintosh), Internet
service providers (e.g., AOL or NET.COM) and other
similar information which we track in aggregate form.
The non-personally identifiable information that we
track is anonymous and will never be identified with or
lead us back to any of our visitors.
Cookie
technology helps us to know how many people visit us and
where visitors go on our site. Cookies are small bits of
information we send to your computer. Among other
things, this non-personally identifiable information allows us
to know which areas are favorites, which areas need a bit of
improvement, or what technologies and Internet services are being used by our
visitors so that we may continually improve our visitors' online experiences. Cookies must be enabled
on your browser to successfully shop on this site.
USE OF IP
ADDRESSES
We collect IP addresses to obtain aggregate information on
the use of backtobasicstoys.com. An IP address is a number assigned to your
computer by a Web server when you're on the Web. When you are on our site, we
have a back-end server that logs your computer's IP address. We only use the
information we find out from tracking IP addresses in the aggregate, such as
how many users entered a specific area of our site, and not to track a specific
IP address to identify an individual user. However, we may use such information
to identify a user if we feel that there are or may be safety and/or security
issues or to comply with legal requirements.
SECURITY
Back To Basics Toys ensures that all personally and
non-personally identifiable information that it receives via the Internet is
secure against unauthorized access. This information is kept in a safe and
secure system isolated from direct connection to the Internet. This means that
no eyes but ours will ever see the information that our visitors send to us,
unless we indicate otherwise. We will give out personal information as required
by law, for example to comply with a court order or subpoena or to assist in
criminal investigations. We may also give out personal information when we deem
it advisable in order to protect the safety and security of our sites and
visitors to our sites.
Why are we so safe?
Back To Basics Toys uses secure server software over a Secure
Socket Layer (SSL) line to protect your credit card information. It encrypts
all of your personal and credit card information so that this information
cannot be read as it travels to our ordering system, and once it is received,
it is stored in a location not accessible via the Internet.
More Guarantee
Details
Under the Fair Credit Billing
Act, your bank cannot hold you liable for more than $50
of unauthorized charges. If your bank does hold you
liable for any of this $50, Back To Basics Toys will
cover the entire liability for you, up to the full $50.
Note that, in the event of unauthorized use of your
credit card, you must notify your credit card provider
in accordance with its reporting rules and procedures.
LINKS TO OTHER
SITES
Visitors may find links from
backtobasicstoys.com to independently owned, controlled
and/or managed World Wide Web or Internet sites whose
content we have found of possible interest to our
visitors. In many cases, but not always, the links
represent cooperative projects or mutual links
established with the organizations connected with these
sites. While we initially visit these sites to which we
directly link, please note that we do not monitor or
control the content that appears on these sites and such
content may be constantly changing. We recommend that
children check with their parents or teachers before
clicking off to any new sites, and we encourage all end
users of backtobasicstoys.com to read the privacy
policies of all linked sites before navigating through
them.
Please note that we may revise our above
policy without notice to users as the content on our
sites continues to change and we will post all such
material changes on this Privacy Policy.
We hope that you enjoy exploring our site!
Backtobasicstoys.com is owned
and operated by Scholastic Inc., 557 Broadway New York,
NY, 10012. We can be reached by phone at
1-800-356-5360 and by e-mail at customerservice@backtobasicstoys.com.
If you have any questions about our privacy policy or
practices, please contact us at this address.
The effective date of this Privacy Policy is November, 2003.
Most recently updated February, 2005.
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