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Back To Basics
Toys (also
referred to
herein as
”BTBT”, “we,”
“us” and “our”)
is committed to
protecting the
privacy and
security of its
online visitors.
This policy
statement
provides our
visitors with an
overview of the
measures we have
taken to provide
a safe online
environment.
This Privacy
Policy applies
only to our
online practices
via the website
located at
www.BackToBasicsToys.com
(the “Site”),
with the
exception that
the Opt-Out
procedure below
also applies to
our offline
collection of
personal
information.
You may opt out
of our sharing
of your
personally
identifiable
information with
third parties
for such third
parties’
marketing
purposes by
following the
directions in
the Opt Out
section below.
Please note that
we and certain
of our third
party providers
and partners may
also collect
non-personally
identifiable
information from
you, as well as
from your visits
to our Site, to
use for various
purposes,
including to
display or
transmit to you
advertisements
and other
content, on this
Site and on
other web sites
you may visit,
which are
designed to be
targeted to your
interests and
preferences
based on such
information.
Please see the
Targeted
Advertising
section of this
policy below for
further
information.
PERSONALLY
IDENTIFIABLE
INFORMATION
What is
Personally
Identifiable
Information or
PII.
We consider the following, among other things, to
be personally
identifiable
information:
first and last
name, e-mail
address, street
address and
phone number and
credit card or
other payment
card
information.
How We
Collect and Use
PII. We
(and/or our
agents or
affiliates on
our behalf) may
collect online
and use
personally
identifiable
information from
our visitors:
(1) to enable us
to process and
fulfill orders
for our products
or services; (2)
in connection
with contests,
sweepstakes,
surveys,
subscriptions,
registrations,
accounts,
content
submissions, our
requests for
suggestions and
visitors'
requests for
information; (3)
to customize the
content on our
Site for our
visitors'
current and
future needs;
and (4) to
provide our
visitors, by
e-mail or other
means, with
information
about products,
services,
materials and
activities that
may interest
them. We may
also supplement
information we
collect from you
online with
information we
have obtained
from other
sources,
including
without
limitation from
our affiliates
and various
third parties,
as well as with
information
collected by us
from you
offline. One
example of such
supplementary
information is
updated contact
information so
we can correct
our records and
improve our
ability to
communicate with
you and provide
you with
products and
services.
You may be able
to send
information
about our
products and our
Site to your
friends and
family members
by using an
“E-Mail To a
Friend”, e-card
or similar
feature on the
Site or in an
e-mail that we
have sent you.
To send this
information, you
may be required
to provide the
name and e-mail
address of your
friend or family
member to us.
Further, you may
send us
information
about another
person in
connection with
a gift order.
Such information
will be treated
in accordance
with this
Privacy Policy
and applicable
law.
How We May Share PII.
We may use third
parties to help
operate our Site
and deliver our
products and
services, and,
for our own
purposes, we may
share your
information with
our affiliates,
service
providers and
other third
parties that
provide products
or services for
or through the
Site or for our
business (such
as web site or
database hosting
companies,
address list
hosting
companies,
e-mail service
providers,
analytics
companies,
distribution
companies,
fulfillment
companies and
other similar
service
providers that
use such
information on
our behalf).
If BTBT is
acquired by or
transferred to
one or more
third parties as
a result of an
acquisition,
merger, sale,
reorganization,
consolidation,
liquidation or
sale of
substantially
all of its
assets or
otherwise,
personally
identifiable
information may
be one of the
transferred
assets. We may
also give out
personal
information as
required by law,
for example to
comply with a
court order or
subpoena or to
assist in a
criminal
investigation.
We may also give
out personal
information when
we deem it
advisable in
order to protect
the safety and
security of our
Site or other
property,
visitors to our
Site and others
or to enforce
our
Terms
of Use or any
sweepstakes,
contest or other
rules.
In addition,
from time to
time, we may
share your
personally
identifiable
information with
third parties
whose products,
services and
offers may be of
interest to you.
These third
parties may use
your personally
identifiable
information for
their own direct
marketing
purposes. If
you do not want
us to share your
personally
identifiable
information with
these types of
third parties,
please follow
the instructions
to opt out in
the Opt
Out
section below.
Opt Out
If you are an
individual who
has provided us
with your
personally
identifiable
information
online or
offline and you
do not want us
to share your
information with
third parties
who might use it
to market to
you, including
Scholastic Inc.
or any of its
subsidiaries, or
if there is a
media
notification
that you no
longer wish to
receive from us,
please let us
know by sending
us your name,
address, e-mail
and phone number
at: Back To
Basics Toys, PO
Box 3745,
Jefferson City,
MO 65102-3745 or
via e-mail at
customerservice@backtobasicstoys.com .
Please indicate
whether you are
requesting that
we no longer
share your
information with
third parties
for marketing
purposes or that
you do not wish
to receive a
particular media
notification
from us. If you
are writing to
request that you
no longer
receive a
particular media
notification
from us, please
include the name
or type of media
notification. In
addition, in
every
promotional
e-mail that we
send, we provide
a link that you
can click on to
enable you to
opt out of
receiving future
promotional
e-mails from the
sender.
If you opt-out
of receiving
promotional
correspondence
from us, we may
still contact
you in
connection with
your
relationship,
activities,
transactions and
communications
with us. Also, a
request to have
us stop sharing
your personally
identifiable
information with
third parties
for marketing
purposes will
only apply as of
the date of our
receipt of your
request, and we
will not be
responsible for
any
communications
you may continue
to receive from
third parties
who received
your personally
identifiable
information
prior to such
receipt. To
stop receiving
such
communications,
please contact
the third party
directly.
To opt out of
certain third
parties’
collection of
your
non-personally
identifiable
information
through this
Site and use of
such information
for targeted
advertising,
please see the
Targeted
Advertising
section of this
policy below for
further
information.
NON-PERSONALLY
IDENTIFIABLE
INFORMATION,
CLICKSTREAM DATA
AND THE USE OF
COOKIE
TECHNOLOGY
We (or our
agents or
affiliates on
our behalf) may
collect
non-personally
identifiable
information
through the use
of tracking
technology such
as "cookies”,
through our
visitors'
voluntary
submissions to
us or upon our
request. Cookies
are small bits
of information
we send to your
computer that do
not, by
themselves, give
us any
personally
identifiable
information
about you such
as your e-mail
address. Other
tracking
technologies we
use on our web
pages and in
some of our
messages include
pixel tags (very
small graphic
images or small
pieces of data
embedded in
images, also
known as “web
beacons” or
“clear GIFs”).
Such technology
helps us to know
how many people
visit us, where
visitors go on
our Site and
what they look
at and purchase.
Among other
things, tracking
technology tell
us which areas,
products and
features are
favorites and
which ones need
improvement by
tracking page
views and
patterns, as
well as
advertising
responses.
We use tracking
technology to
suggest products
of interest to
you, store
information in
your shopping
cart, store user
names and/or
passwords, and
learn what
technologies and
Internet
services are
being used by
our visitors
(such as
browsers,
operating
systems,
internet service
provicers) so
that we may
continually
improve our
visitors' online
experience.
Cookies must be
enabled on your
browser for you
to successfully
shop on our
Site. We may
also collect
internet
protocol (or
“IP”) addresses
or other unique
identifiers for
the devices you
use to access
the Site to
obtain aggregate
information on
the use of the
Site. An IP
address is a
number assigned
to your computer
by a Web server
when you connect
to the internet.
We use the
information we
find out from
tracking IP
addresses or
other device
identifiers in
the aggregate,
for example, to
learn how many
users entered a
specific area of
our Site.
We do not use
non-personally
identifiable
information
(such as, but
not limited to,
a specific IP
address) to
identify an
individual user
or device except
as appropriate
or necessary to
comply with law;
to protect our
Site or other
property; to
protect our
users and
others; to
investigate
suspected fraud;
or to enforce
our
Terms
of Use
or any
sweepstakes,
contest or other
rules.
We may also
share anonymous,
aggregate,
non-personally
identifiable
transaction data
(for example,
data about
activities by
all of our
users, not just
you, and without
any information
that identifies
you) with third
parties,
including
without
limitation third
party service
providers, who
use such
information to
perform services
for us and may
also use it for
their own
purposes, such
as to assess and
improve the
services they
provide.
USER SUBMISSIONS
Any user
submissions that
you post on
public areas of
the Site may be
available to
other users of
our Site.
Examples include
product reviews,
blog posts,
contributions to
forums or
message boards,
public portions
of your profile
and/or wish list
or similar
features. You
should be aware
that photographs
or videos you
post may also
contain
personally
identifiable
information.
Our use of
personally
identifiable
information
included with
such submissions
will be governed
by this Privacy
Policy, and our
use of user
submissions is
governed by our
Terms of
Use. However, we
cannot control
what third
parties who view
this information
on our Site do
with that
information. We
encourage you to
think carefully
about what
information you
disclose about
yourself or
others in your
comments or
submissions.
TARGETED ADVERTISING
Targeted
advertising is
intended to show
users
advertising that
interests them,
and to help
advertisers send
their messages
to people who
are more likely
to be receptive
to their
products or
services based
on user
preferences.
To conduct
targeted
advertising, we
allow certain
third parties to
collect and
compile
non-personally
identifiable
information or
aggregated
statistics from
our Site users
through the use
of cookies, web
beacons,
tracking pixels
and other
tracking
technologies.
While the
information
collected by
these third
parties from you
while you are
visiting our
Site is not
personally
identifiable,
some of these
third parties
may also combine
such
non-personally
identifiable
information
with other
information they
collect from
various other
sources, such as
past online
and/or offline
purchase
information and
Web usage from
other sites.
Such other
information may
include
personally
identifiable
information, as
well as
demographic and
behavioral
information.
These third
parties use such
information for
various
purposes,
including to
measure and
assess the
effectiveness of
online
advertising, and
also to deliver
more targeted
advertising
opportunities
for users and
advertisers
across various
web sites.
The placement
and use of
cookies and web
beacons by such
third parties
are covered by
the privacy
policies of such
third parties,
not by this
Privacy Policy.
We do, however,
strive to adhere
to prevailing
industry
standards and
guidelines
pertaining to
online
behavioral and
targeted
advertising
practices.
Examples of
some of the
third parties
that collect
information from
users of this
Site are ad
networks, some
of which are
members of the
Network
Advertising
Initiative, an
industry group
which offers a
single location
to opt out of
its members’
cookies. For
more information
about these
practices in
general, we
encourage you to
visit the
Network
Advertising
Initiative’s
consumer web
site, at
http://www.networkadvertising.org/consumer/.
For more
information
about the
following third
parties’
collection of
your
non-personally
identifiable
information
through our Site
and the use of
such information
for targeted
advertising, or
to opt out of
such practices,
please visit the
following web
pages:
SECURITY
BTBT strives to
keep all
personally and
non-personally
identifiable
information that
it receives via
the Internet
secure against
unauthorized
access. For
example, this
information is
kept in a system
that is isolated
from direct
connection to
the Internet. In
addition, we use
secure server
software over a
Secure Socket
Layer (SSL) line
to encrypt your
credit card
information so
that such
information
cannot be read
as it travels to
our ordering
system.
However, despite
our efforts to
protect the
security and
integrity of the
information
provided to our
Site, due to the
nature of the
Internet as an
open global
communications
vehicle, BTBT
cannot guarantee
that all
information,
during
transmission
through the
Internet or
while stored on
our system or
otherwise in our
care, will be
absolutely safe
from intrusion
by others, such
as hackers.
LINKS TO OTHER SITES
Visitors may
find links from
our Site to
third party web
sites whose
content we have
found of
possible
interest to our
visitors. In
addition, we may
provide tools
for you to share
certain
information with
third party
websites by
posting to your
account on such
sites; for
example, you
could choose to
feed certain
information
about our Site
or your activity
on our Site to
your social
networking site
profile. These
links and tools
may take the
form of widgets,
bookmarking
tools, ad
banners or
represent
cooperative
projects or
mutual links
established with
the
organizations
connected with
these sites.
Please note that
we do not
monitor or
control the
information,
products,
services or
other content
that appears on
these sites and
such links do
not constitute
any endorsement
or sponsorship
by us thereof.
These sites may
collect
personally
identifiable
information
about you, and
since we are not
responsible for
the information
practices of
these sites,
this Privacy
Policy does not
apply thereto.
We encourage all
end users of
backtobasicstoys.com
to read the
privacy policies
and terms of use
of all linked
sites before
navigating
through to them.
CONSENT TO
PROCESSING
By providing
personally
identifiable
information to
our Site, and by
making any
purchases or
entering into
any other
transactions on
the Site, you
understand and
consent to the
collection,
maintenance,
processing and
transfer of such
information in
and to the
United States
and other
countries and
territories in
accordance with
this Privacy
Policy. You
acknowledge and
agree that such
information may
be available to
United States
authorities or
otherwise
accessed in
accordance with
United States
federal or
applicable state
law.
CHANGES TO THE
PRIVACY POLICY
Please note that
we may revise
this Privacy
Policy as the
content on our
Site continues
to change, and
we will notify
users of any
such revisions
by posting the
revised Privacy
Policy on this
page. Under
certain
circumstances,
we may also
notify you of
changes or
updates to our
Privacy Policy
through
additional
means, such as
posting a notice
on the front
page of our Site
or sending you
an e-mail.
We hope that you
enjoy exploring
our Site!
Backtobasicstoys.com
is owned and
operated by
Scholastic Inc.,
557 Broadway New
York, NY, 10012.
We can be
reached by phone
at
1-800-356-5360
and by e-mail at
customerservice@backtobasicstoys.com .
If you have any
questions about
our privacy
policy or
practices,
please contact
us at this
address.
Most recently
updated:
November
4, 2009.
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